Written by Emma on 18th December 2014

This Christmas, Sealand Road based dealership, Swansway Peugeot, has initiated the Swansway Santa Patrol; a new scheme, part of the company’s community outreach programme, designed to ensure that ALL children receive a gift from Santa.

Since appointing a Local Business Development Manager, John McBain, Swansway Peugeot has been keen to partner with local businesses. As a family owned and run company, Swansway Group has partnered with Smyths Toys, no relation, but coincidentally also owned and operated by a Smyth family! Mark Stead, Manager of Smyths Toys, Longton, Stoke-on-Trent store commented, “Swansway came to me and asked if we could help them with their Santa Giveaway; they’d noticed the surname link and thought it would be great for the Smyth families to get together and we were only too happy to help”.

To extend the tie up with local businesses, John McBain approached Hobbycraft, located on Chester Retail Park to help with the cause. With materials, rope and a spot of glue, Swansway Peugeot was able to transform the showroom into a car themed interpretation of Santa and his reindeer.

David Smyth, Swansway Director added, “As a family business Christmas is extra special to us and this year we really wanted to give something back to the communities we serve.

“Christmas is a time for kids, but, sadly there will always be children who, through their circumstances, will not enjoy the festivities they deserve; the Swansway Santa Patrol is here to make sure they get something special from Santa”.


Swansway Peugeot donated their gifts to Chester based children’s charity, Children Today. A charity that has benefited from the company’s outreach programme in 2013. The gifts will be donated to disabled children and young people living in the UK.